Don't Get Duped!

A Consumer’s Guide to Health and Fitness

by Larry Forness ’68, Prometheus Books

The founder or the National Center for Sports Medicine uses humor and solid research to explain why the products he focuses on don’t work as advertised. “Weight-loss” pills, fitness equipment, herbal supplements—Forness analyzes their claims and explains how their smoke-and-mirrors approach gives a positive spin to what he considers false claims. He shows consumers how to analyze ads, which may keep them from plunking down hard cash for worthless health fixes.