Linked: The Science of Networks

by Albert-Laszlo Barabasi, Perseus Publishing

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Atomic physics? Pure mathematics? Graph theory? In a readable book? Barabarsi, a Notre Dame professor of physics, makes the new science of networks both accessible and fascinating. To explain the value of “preferential attachment,” for example, he turns to Super Bowl commercials, where “neverheardof.com companies” dumped millions into advertising, “begging us to link to them.” All the down-to-earth applications make it clear why this new theory of networks is worth a close look. Exploring networks, Barabasi writes, “helped us understand how this tangled architecture affects everything from democracy to curing cancer.”