What It Really Takes to Profit in a Wal-Mart World
by William H. Marquard ’82 (McGraw-Hill)
In the new economy of such corporate Goliaths as Wal-Mart, specific business strategies are needed for corporate survival. The author, who developed Wal-Mart’s first-ever strategic planning process, begins with a behind-the-scenes view of what made the company successful. From there he focuses on the choices that businesses of all types must explore if they wish to compete in a global economy.
Issues of responsible stewardship, of aligning business and community strategies, conclude the book.