For their RuneWarriors trilogy, James Jennewein ’77 and Tom S. Parker spend eight to 10 hours a week on social media. “It is like having an ongoing dialogue with your readers, teaching them about the world they visit in your books and continuing to entertain them as well,” says Jennewein.
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To match the trilogy’s comical tone, says Parker, “we knew the best way to promote it was with humor.” As screenwriters, they used the idea of “coming attractions” for the RuneWarriors books, including a page on “The Characters Speak,” where snippets of dialogue can be heard. They also post fun videos and quizzes and tidbits about Viking culture.