Optimal Investing:

How to Protect and Grow Your Wealth with Asset Allocation

by Scott P. Frush ’99MBA (Marshall Rand Publishing)


A step-by-step guide on how to build a financial portfolio. The author, a certified financial planner, discusses the theories and principles of asset allocation, then offers worksheets and model portfolios for investors with different desired levels of risk. Written in a reader-friendly manner, the book also details Frush’s “Golden Rules” of investment.

(August 2004)