Eddie Mannix, Howard Strickling and the MGM Publicity Machine
by E.J. Fleming ’81MBA . (McFarland & Company)
From 1920 through the 1940s, MGM’s Mannix and Strickling “fixed” the publicity problems of the MGM studio’s movie stars. This dual biography of two powerful men delves into the stories behind the “official” stories.
The “fixers” handled problems as diverse as the studio-directed drug addictions of Judy Garland, and arranging for an unmarried Loretta Young to adopt her own child, a child fathered by a married Clark Gable.